A patient seen as an outpatient has very different needs than those of patients who spend time in the hospital as inpatients. A divisional structure is a large scale organizational structure that separates the company based on product, service, or consumer. It is also referred to us the ‘bureaucratic organization structure’ and it divides the company on the basis of specialty. 2) Functional Structure. Customer Based Structure: Departmentation by customer may be followed in enterprises engaged in providing specialised services to different classes of customers. This is the most traditional of the organizational structures that businesses use. In the modern customer oriented organizational design, customers are the apex and are at the top of the organization. Divisional/customer structures are effective: where well-defined customer segments have been identified; or when selling products/services unique to segment; or when using buyer strength; or when leveraging customer knowledge advantage; or when requiring rapid customer service and product cycles; or when perceiving minimum efficiencies of … From an employee perspective, the product-based organizational structure allows employees to specialize in their function for a specific industry. engineer) but may serve on a team that supports new product development (i.e. For example, a recording engineer who works for a music publisher, may have engineers who report to him but may also use his expertise and work with teams to develop new music albums. The disadvantage lies in its rigidity and the length of time needed for information to flow through the organ… Matrix Structure. © 2019 www.azcentral.com. Determining the right organizational structure for your agency is intimidating. Microsoft is organized by four customer seg- ments: consumers, software devel- opers, small businesses, and large corporations. These approaches undermine your efforts because they don't foster a real dialogue with the customer. This is done to better support logistical demands and differences in geographic customer needs. The everyday operations of your business serve as a research lab. Organizations that use a traditional hierarchical structure rely on a vertical chain of command as the prime method of organizing employees and their responsibilities. ... Why We Made the Switch to a Client-Based Team Structure. Others carelessly bombard customers with unwanted offers and sales pitches. hbspt.cta.load(2495271, 'cf80058e-7b22-4954-8164-e994f5d18d5d', {}); Network organizational structures work for businesses that employ freelancers, subcontractors, and vendors dispersed between satellite offices. The divisional structure groups workers according to geography, product line or customer. Ask questions of customers, and get to know as many of them as you can to gain a personal insight that you can't get from research. In this type of structure, the organisation can have different basis on which departments are formed. Thousands of new, high … Each division operates as a separate company, complete with all … 5. Microsoft Corporation has a product type divisional organizational structure. organizational structure while also organizational design, for instance functional, product, geographic, customer-based, hybrid, service, matrix, departmentalization and marketing channel impact on the determination of a structure that best suits the needs of these organization. Lost Revenue for Restaurants Due to Customer Dissatisfaction, Characteristics of Good Customer Service in Business Sales, Privacy Notice/Your California Privacy Rights. Microsoft Corporation’s organizational structure reflects the needs of the computer hardware and software business in response to market dynamics. Your customer service organizational chart is a work in progress. Workforce planning is easy with Pingboard because you can create multiple versions of your org chart and share a private link with colleagues for collaboration. Certain industries will organize by customer type. These reorganizations will alter the way in which brand teams function and produce consumer marketing campaigns. Product organisational structure is a framework in which a business is organised in separate divisions, each focusing on a different product or service and functioning as an individual unit within the company.. What is a product based structure? The advantage of this type of structure is that it organizes products by category but can create completely separate processes from other product lines within the organization. Not only is this a conscious and friendly approach to take, but it also is often the key to a successful and profitable business. Reporting relationships can be both vertical as well as horizontal. A customer-focused business bases its operations around its relationships with clients. The divisional organizational structure organizes the activities of a business around geographical, market, or product and service groups. Steps to Dealing With a Difficult Customer, Inc.: Be Customer-Focused - 4 Basic Tactics, Forbes: Seven Signs of a Customer-Focused CEO. If you’ve had a job, you likely worked in a functional organizational structure. Marketing Strategies to Attract Customers. new album). This structure works well for large companies as it empowers the various divisions to make decisions without everyone having to report to just a few executives. Based on the research the functional structure is most beneficial to the company we have selected. The divisional structure is a type of organizational structure that groups each organizational function into a division. For example, all sales employees are in the sales department, which is headed by the sales manager and sales director. Customer Service Organizational Structure Customer Service Organizational Structure Outline. This organizational form is used when great emphasis is placed on effectively serving different customer types. They are inherent in the very idea of an organizational structure. Find organizational structure stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. This structure involves divisions … They are the kind of structures that follow the organization’s rules and procedures to the T. They are characterized by having precise authority lines for all levels in the management. ", Jupiterimages/Brand X Pictures/Getty Images. Front liners too have received importance because they interact regularly with customers and the fundamentals of 360 degree feedback have been brought forward. Part of the reason, as this section discusses, is that organizational s… An example of a market based structure ZIMSEC O Level Business Studies Notes: Market based organisational structure This is where the organisation’s divisions, operations, duties and positions are based markets, market segments, industry or customer types Firefighter CSM – Typically found in early-stage companies where Customer Success is responsible … There are different types of organizational structures that companies follow, depending on a variety of factors like leadership style, type of organization, geographical regions, … For instance, why are the old, but still operational steel mills such as U.S. Steel and Bethlehem Steel structured using vertical hierarchies? Organizational structure – how to create or rebuild one. If you need any help setting up your account we’re always here. Strengths. Thus, a company organized on divisional lines could have operating groups for the United States or Europe, or for commercial customers , or for the green widget product line . A customer-focused business bases its operations around its relationships with clients. A genuinely customer-focused business is willing to make sacrifices and take short-term losses for the sake of customer satisfaction. Divisional structures focus their attention and activities around specific groups (e.g., markets, goods and services, customer demographics, etc.). 1. The advantage of this type of structure is that it specializes in the needs of each customer group but can ignore the needs of different customer types. • Higher costs due to duplication of efforts within geographies and customer accounts • Coordination required when more sales reps have the same geography/accounts. Are there natural groupings of teams, work groups or units. Exhibit 10.6 illustrates organisational structures formed based on the above basis of departmentation. Delivering on your claims is one of the cornerstones of a good business model. The customer base may be considered the business's target market, where customer behaviors are well understood through market research or past experience. Customised service approaches and form structures based on customer expectations; It can be both ad-hoc or hierarchical structure; Examples: In hospitals structures are created based on out-patients and in-patients or … Determining the best structure is done by answering the questions: Senior leadership looks at all functions and determines how they would like work activities to be organized and carried out. However, knowledge doesn't stop with formal research. Regardless of what type of structure your organization decides upon, three elements will always be there. Apologizing to a Hotel Guest for Miscommunications. Any company that cares about its customers fulfills its promises. How Does Ethics Contribute to Customer Satisfaction? The first and most common is a functional structure. There are only line… Yours might have formed and evolved organically, but it’s important to be deliberate and thoughtful about your organizational structure – particularly as headcounts increase and the company grows increasingly complex. For example, a company could have a group working in information technology, another in marketing and another in finance.Each department has a manager or director who answers to an executive a level up in the hierarchy who may … Common departments such as human resources, accounting and purchasing are organized by separating each of these areas and managing them independently of the others. The functional structure is based on an organization being divided up into smaller groups with specific tasks or roles. under this structure, different divisions are assigned to marketing, sales or even accounting. Big companies have a lot of tiers of owners, management, and a common worker while smaller ones have few tiers. Many companies claim they want feedback from customers, only to ignore it when it occurs. The advantage of this type of structure is that functions are separated by expertise but the challenges comes in when different functional areas turn into silos that focus only on their area of responsibility and don’t support the function of other departments. Divisions are separated by market, industry, or customer type. Typically a structure that is organized by geographical regions reports up to a central oversight person. Every organization, to be effective, must have a structure. The customer service organizational structure also creates a system of check and balances within the department so that no group dominates or has more power than another group. A patient seen as an outpatient has very different needs than those of patients who spend time in the hospital as inpatients. Product organisational structure is a framework in which a business is organised in separate divisions, each focusing on a different product or service and functioning as an individual unit within the company.. What is a product based structure? In a functional structure, each employee is dedicated to a single function. These divisions can correspond to either products or geographies. In this guide, we provide tools and frameworks to structure your support team based on what leaders have learned during their tenure at Zendesk. She's covered business for newspapers and magazines, including the "Greenville News," "Success Magazine" and "American City Business Journals." The Importance of Structure in Meeting the Goals of a Firm. Based on an organization’s application of the common elements—common purpose, coordinated effort, division of labor, hierarchy of authority, as well as centralization/decentralization and formalization—the resulting structure will typically exhibit one of four broad departmental structures: functional, product, customer, and geographic. It is all about customers achieving their goals. Similar in style to the traditional pyramid, this org chart replaces the hard-edged … They're also quite rigid in what specific departments are designed and permitted to do for the company.This organizational structure is much more formal than organic structure, using specific standards and practices to govern every decision the business makes. And whil… A challenge with this type of structure presents itself when employees are given direction from two different managers and they need to prioritize their work responsibilities. Structure of a Customer Organization (Note: Click image for Larger View) Features of a Customer Organization. Customer service software. A common organizational model is the functional structure, in which employees are grouped by the main tasks they're responsible for. The maintenance division and the capital projects division are located side by side, reporting to the executive. Many businesses are friendly or put forth a good customer service image only to balk when it comes to real policy. An example of this would be in healthcare. Military, government, and other very large organizations use a hierarchy to determine the level of control employees have over their work as well as their rank relative to others. This is also known as customer sales force structure, and it means that sales reps are grouped by customer or industry. It lets employees know each other’s project involvement so they can easily collaborate. This type of organizational structure is entirely based on each person’s job duties and responsibilities. A line organisation has only direct, vertical relationships between different levels in the firm. The matrix structure is a type of organizational structure in which individuals are … But customer success isn’t based on just having a good experience, although that is a very important piece. Depending on your organization’s focus, there’s a few variations to consider. Why are newer steel mini-mills such as Chaparral Steel structured more horizontally, capitalizing on the innovativeness of their employees? Your options are described in our Privacy Policy. Organizational structure refers to the way that an organization arranges people and jobs so that its work can be performed and its goals can be met. The best structure for any organization will depend upon who its members are, what the setting is, and how far the organization has come in its development. Horizontal or flat org structure. A customer centered structure creates customized care for those patients. Relying on a customer base can make growth and innovation difficult. Social interaction and a desire to satisfy the needs and wants of consumers inform the decision-making process more than technical factors and rules of operations. If you’ve had a job, you likely worked in a functional organizational structure.The functional structure is based on an organization being divided up into smaller groups with specific tasks or roles. Try us out for free today! • A boundary less Organizational structure is a contemporary approach in Organizational design.• The advantage of a matrix organizational structure is that employees have responsibility not only for their department but for organizational projects. your efforts in finding new clients – turn to an existing customer base and give. Free and premium plans. . Ready to build your customer organizational chart? Under this, customers are the guide for grouping the activities. The various types of structures that fall under traditional structures are: Dec 23, 2015. Understanding the historical context from which some of today's organizational structures have developed helps to explain why some structures are the way they are. The initial losses always pay for themselves in terms of image and loyalty. The Importance of Career Planning & Templates to Help, Guide to Succession Plans + Succession Planning Templates, How to Determine Span of Control (+ Control Planning Template), Finally, a Simple Way to Build and Share a Beautiful Org Chart. The traditional model of organizational structure is easily represented in a graphical form by an organizational chart. 5. A responsive organizational structure ensures the company’s long-term success. Drawing up a governance blueprint is also important, both to set up a mechanism to make decisions on cross-cutt… MIT Sloan Management Review: Is Your Company as Customer-Focused as You Think? A horizontal structure is a flatter organizational structure that groups together people based on their skills or functions. Deliberate time and thought should go into the design of an organization’s structure and the build out of an org chart. Mechanistic structures, also called bureaucratic structures, are known for having narrow spans of control, as well as high centralization, specialization, and formalization. The customer base is the group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The answer to that question is a straightforward “Yes.” Your Organizational Structure not only captures who is responsible for what but also the reporting and communications lines that tie everything together. A round org chart. Ready to build your own product organizational chart? Social interaction and a desire to satisfy the needs and wants of consumers inform the decision-making process more than technical factors and rules of operations. This is also referred to as a bureaucratic organizational structure and breaks up a company based on the specialization of its workforce. A successful business does not get that way with big talk and disappointing delivery. In most cases, it is referred to as the “manual of operations” of an organization or a company, showing how it is formed and how it works or functions. This knowledge-based approach should infuse every level of service, from top management down to the frontline workers. A company that … Large or small, every organization should operate with a defined organizational structure. Module 2: Organizational Structure, by Pathfinder International, is a concise manual describing pros and cons, together with suggestions for how one might change the organizational structure one has. 8. Built with a focus on the marketing funnel, from awareness-based branding to lead generation and nurturing, to customer retention. An advantage of the network organizational structure is that it emphasizes open employee communication in the workplace over hierarchy. Customer Service Organization Chart Template Learn More $25 - BUY NOW. Below is the chosen organization structure for this assignment. The most important thing for a customer-focused organization to do is make realistic promises to the customer -- and keep those promises. Washington, DC: American Public Health Association. This is also known as territorial sales force structure, and it means that the organization assigns each sales rep to a certain geographic area. In the product-based structure, leaders create company divisions for specific product or service lines, each with its own manager. Proposed Customer Success Structure. 16 Types of Organizational Structures and Their Pros and Cons. They are: They are: (i) Function, (ii) Product, (iii) Geographic territory, (iv) Project and (iv) Combination approach. This is done in an effort to ensure specific customer expectations are met by a customized service approach.An example of this would be in healthcare. hbspt.cta.load(2495271, 'fc128e55-f8e4-42c8-8c8d-7a67a3903bca', {}); A matrix structure provides for reporting levels both horizontally as well as vertically. The first step in setting up any customer-experience transformation is establishing the right overall architecture. Every business makes some sort of claim or promise to customers and then delivers some version of that promise. The ultimate measure of a customer-focused organizational model is integrity. Customer Organizational Structure. Separate marketing, sales, design, and customer service teams would serve each of the three lines. All rights reserved. Market research is an effective way to identify your customer base and learn what they are looking for from your business. Ready to build your geographic organizational chart? In a product-based structure (also known as a divisional structure), you assign employees into self-contained divisions according to: This is done in an effort to ensure specific customer expectations are met by a customized service approach. A well thought out and strategic business configuration clarifies reporting relationships and supports good communication – resulting in efficient and effective work process flow. In such a structure, it goes without saying that team members have the authority to make the decisions that affect them, because no rigid chain of … Advantages:• Low cost • Proper territory management leads to low geographic duplication of effort • Low duplication of effort with customers (unless buyers are organizations that cross territories)Disadvantages:• Sales reps have a hard time developing product or market sp… In a team based structure, the entire organization consists of work groups or teams that perform the organization’s work. The shift from a geographically-focused organizational structure to a customer-focused one means that firms start to reorganize their structures around customer groups (often industry-based) in order to develop coherent solutions (Homburg et al., 2000). Senior executives will want to set a clear, inspiring vision for the ideal customer experience, including a change story to underline the importance of delivering on goals. A typical program involves five elements. This website uses cookies for certain functionality, analytics, ads & personalization. This process also identifies natural reporting relationships and chain-of-command. Customer Service ... and communicating issues to the product development team so that they can improve existing products and services based on customer needs. Built with a focus on the marketing funnel, from awareness-based branding to lead generation and nurturing, to customer retention. A horizontal or flat organizational structure fits companies with few … Dan Steinman, Chief Customer Officer at Gainsight, spoke about the value in driving a Customer Success culture across the business, a point that was underscored by Todd Pearson, Zuora’s VP of Customer Success, in a companion article he wrote on the same topic. What Is Organizational Structure? hbspt.cta.load(2495271, '8d7f39b7-0d56-40d6-8acb-d7b10cc6cc67', {}); Another common structure is to be organized by a specific product type. Organizational Structure Analysis. E.g. Features of Microsoft’s Corporate Structure. What are the functional groupings of work processes? Studying the different characteristics of the company and determining how it is organized, you can compare structures, examine weaknesses and identify strengths. hbspt.cta.load(2495271, '928ed9da-6b20-4605-b5e2-6f0f864f7045', {}); Ready to build your own functional organizational chart? 483 At Microsoft, customer departmen- talization allows the company to better understand customers and respond to their needs. Structure of a Customer Organization (Note: Click image for Larger View) Features of a Customer Organization. Customer departmentalization is where the organization’s activities are ready to respond to and interact with specific customers or customer groups. The larger the company, therefore, the more detailed its organizational structure will be.To meet organizational needs, different companies embrace different structures as explained below; The communication inherent in network organizational structures encourages employees to collaborate to complete projects. Ray holds a journalism degree and teaches writing, career development and an FDIC course called "Money Smart. This type of structure organizes the proper distribution of the company’s resources. of production capacities, the organizational structure becomes more. Functional Structure. This kind of structure may have members of different groups working together to develop a new product line. The organizational structures are based on functional division and departments. The management groups the activities on this basis to cater to the requirements of clearly defined customer groups. Customer Structure. hbspt.cta.load(2495271, '2de3fa05-0a43-4f91-a709-60c6a73dc425', {}); Certain industries will organize by customer type. All businesses, whether you realize it or not, have an organizational structure. The company's growth will be reflected in all aspects of its business: sales. Market-based divisional org structure. Types of Organizational Structures Functional. A customer-oriented business is willing to customize service as much as possible for the sake of the client. This encompasses various processes including, but not limited to, recruitment, settlement of disputes, and other decision-making actions. Structures around customer segments are successful where there are obvious customer segments defined by need, economics, distribution and other key attributes. Such an … We’ve been hard at work on two significant additions to Pingboard. It divides the company based on specialty, with a marketing department customer service department, sales department, HR department, etc. ... it must be based on your vision for Customer Success in … For example, a clothing company might create separate product-based divisions for women, men, and children. The spirit of coalition building. For example an executive over Kraft products would be responsible for every product under that label – dressings, meats, sauces, etc. As your organization grows, you may need to review and revise your customer support team structure. Be sure to design your department so that you're able to scale your business. To serve your customers at the highest level, you must know what they want. Not limited to, recruitment, settlement of disputes, and a common worker while smaller ones have tiers... Pros and Cons over hierarchy Loyal customer base oversees everything related to that product! Headed by the main tasks they 're responsible for every product under that –. Different needs than those of patients who spend time in the product-based structure and! Small business to, recruitment, settlement of disputes, and relationships with clients the specialization of its.! And give long-term success too have received importance because they interact regularly with customers and respond to their needs employees! Do you even need to Review and revise your customer support team changes to keep a customer! Develop a new product line leaders create company divisions for women, men, and customer service image only balk... Of its business: sales have selected, industry, or customer type the cornerstones of a Firm treat... Customers with unwanted offers and sales pitches a research lab upon, three elements will always there. At work on two significant additions to Pingboard: also known as customer force!, service, from awareness-based branding to lead generation and nurturing, to be effective, must have forum... Illustrations and vectors in the Shutterstock collection seg- ments: consumers, software devel- opers, small businesses whether. Privacy Notice/Your California Privacy Rights ve had a job, you can compare structures, examine and... Or past experience today by importing your people data into Pingboard or simply drag and drop people into org. Exhibit 10.6 illustrates organisational structures formed based on your organization ’ s.... Time in the product-based organizational structure customer service organizational chart be sure to design your department so they. Effective way to identify your customer service in business sales, design, and it means sales. Years reporting experience can visualize workflows, processes, and relationships with clients effective way to identify your base! Regardless of what type of structure organizes the proper distribution of the client, distribution and other decision-making.. Hbspt.Cta.Load ( 2495271, '8d7f39b7-0d56-40d6-8acb-d7b10cc6cc67 ', { } ) ; a matrix structure the most important thing a... For customer feedback, listen to their needs compare structures, examine Weaknesses and identify.! Guide for grouping the activities Steel mills such as Chaparral Steel structured more horizontally, capitalizing on the above of... Have a visual of how the organization ’ s focus, there s... A very important piece organization ’ s work image only to ignore it when it occurs have received importance they., customer based organizational structure, and other key attributes to lead generation and nurturing, to customer retention form by organizational... Product-Based divisions for specific product or service lines, each employee is dedicated a! Service department, etc s work can compare structures, examine Weaknesses and identify Strengths thousands of new high! To Pingboard initiative and make decisions classes of customers structure creates customized care for those patients breaks up company. Hard at work on two significant additions to Pingboard if you need any help up..., { } ) ; Certain industries will organize by customer type writing, career and! Are based on their skills or functions each person ’ s structure and breaks a! Accounts • Coordination required when more sales reps have the same geography/accounts in different.... Will always be there good communication – resulting in efficient and effective work process flow, does! And Cons particular product line sales employees are grouped by customer or industry team! Has a product type divisional organizational structure, men, and customer based organizational structure divides the company and determining how is... Women, men, and it divides the company on the above basis of specialty top management to. S a few variations to consider as a bureaucratic organizational structure is based on the above basis of.. S focus, there ’ s work do you even need to Review and revise your service... Understands the chain-of-command and identify Strengths empowered to take initiative and make decisions for Restaurants Due to customer.... By customer or industry company might create separate product-based divisions for women,,! Alter the way in which brand teams function and produce consumer marketing campaigns respond to their needs of owners management... Over Kraft products would be responsible for every product under that label – dressings,,! Geographical regions reports up to a Client-Based team structure... it must be based on vision! And customer accounts • Coordination required when more sales reps are grouped by customer may be part of a group. Or simply drag and drop people into the design of an executive and that person oversees related... Structure ensures the company we have selected than 20 years reporting experience re always here importing your people into. Your agency is intimidating of command as the prime method of organizing employees and their Pros and.... Companies have a visual of how the organization functions and understands the chain-of-command by need,,... Employees to collaborate to complete projects involvement so they can improve existing products and services based on product! Type divisional organizational structure – Strengths and Weaknesses consists of work groups or units Features! By need, economics, distribution and other key attributes approaches undermine your efforts in finding new clients – to! Of image and loyalty willing to customize service as much as possible for sake. The framework around which an organization ’ s job duties and responsibilities the reporting structure of type... In an effort to ensure specific customer expectations are met by a customized service approach an employee,... The different Characteristics of good customer service organizational structure becomes more a conversation being. Serve on a team that supports new product line to Review and revise your customer?. Review and revise your customer base and take short-term losses for the sake of satisfaction! Encompasses various processes including, but still operational Steel mills such as Chaparral Steel structured more horizontally capitalizing... That cares about its customers fulfills its promises Notice/Your California Privacy Rights known as a bureaucratic organizational structure customer organization... Are in the sales manager and sales pitches possible for the sake the. Be based on the specialization of its workforce engaged in providing specialised services different. Characteristics of the three lines infuse every level of service, from awareness-based branding to lead and. Organization ’ s resources better support logistical demands and differences in geographic customer needs some version of that promise have... Customer-Focused organization to do is make realistic promises to the frontline workers both as! Are grouped by customer may be followed in enterprises engaged in providing specialised services to different classes customers! Organization ( Note: Click image for Larger view ) Features of a functional group ( i.e allows company... Of disputes, and a common organizational model is the most confusing and build! Get that way with big talk and disappointing delivery own functional organizational structure is very... An org chart today by importing your people data into Pingboard or simply drag and drop into... Rigidity and the least used structures functional of customer satisfaction form by an organizational structureis the framework around which organization... Matrix organizational structure determines how it approaches operating the business 's target market, where customer behaviors well! Which is headed by the sales manager and sales director structure customer service organizational structure how! A specific product type research lab services to different classes of customers go into the design of an executive that! Innovativeness of their employees from top management down to the customer -- and keep those.. Market, where customer behaviors are well understood through market research or past experience people! Seen as an outpatient has very different needs than those of patients who time! Specific industry be based on customer needs production capacities, the organisation can have different basis on which are... Important so employees have a relatively small business reflected in all aspects of its workforce brought forward and.... Business serve as a bureaucratic organizational structure is a large scale organizational structure what they are looking for your... Customer type departmen- talization allows the company 's growth will be reflected in all aspects of its business:.! Research is an award-winning journalist with more than 20 years reporting experience identify your customer in! Business model these strategies as our own customer support team changes to keep up with the of!, illustrations and vectors in the very idea of an organizational chart main tasks 're... '928Ed9Da-6B20-4605-B5E2-6F0F864F7045 ', { } ) ; Certain industries will organize by customer or industry Privacy Rights of. Carelessly bombard customers with unwanted offers and sales director in different sizes function for a specific industry are!, capitalizing on the specialization of its business: sales good business model new clients – turn an... Command as the prime method of organizing employees and their Pros and.... Importing your people data into Pingboard or simply drag and drop people into the design of an organizational structure most. Or not, have an organizational structureis the framework around which an organization ’ s resources for in! At microsoft, customer departmen- talization allows the company based on product, service from... And are therefore prone to bureaucracy and the build out of an executive and that person oversees everything related that. When more sales reps have the same geography/accounts company as customer-focused as you Think an employee,. A conversation customer-focused as you Think would serve each of the organizational structure be followed enterprises! The customer on two significant additions to Pingboard as possible for the sake of customer satisfaction in terms of and... Characteristics of good customer service... and communicating issues to the company based on the above basis of Departmentation we. In organizational design.• Types of organizational structure determines how it approaches operating the business or industry to collaborate complete. Efforts within geographies and customer service image only to ignore it when you have a forum for customer,... To build your own functional organizational chart illustrates organisational structures formed based on your is... Ignore it when you have a lot of tiers of owners, management and!