Af. Innovators constantly ask questions that challenge common wisdom or, as Tata Group chairman Ratan Tata puts it, “question the unquestionable.” Meg Whitman, former CEO of eBay, has worked directly with a number of innovative entrepreneurs, including the founders of eBay, PayPal, and Skype. Our research revealed that the more countries a person has lived in, the more likely he or she is to leverage that experience to deliver innovative products, processes, or businesses. 4.4 out of 5 stars. Innovators engage both sides of the brain as they leverage the five discovery skills to create new ideas. Most of us impose constraints on our thinking only when forced to deal with real-world limitations, such as resource allocations or technology restrictions. The Innovator’s DNA Harvard Business Review/ Dec 2009 J. H. Dyer, H. Gregersen, C. M. Christensen Summarized By:V. Shamekhi 2. This fundamental question was the genesis of Salesforce.com. So Cook set about solving his wife’s problem and grabbed 50% of the market for financial software in the first year. The innovator’s dna 1. His diverse international experience has served him well as the leader of one of the most innovative companies in the world. How do these individuals come up with groundbreaking new ideas? Observers try all sorts of techniques to see the world in a different light. They do it themselves. To grasp how associating works, it is important to understand how the brain operates. Innovative entrepreneurs have something called creative intelligence, which enables discovery yet differs from other types of intelligence (as suggested by Howard Gardner’s theory of multiple intelligences). Reviewed in the United Kingdom on 16 March 2014. The most important skill to practice is questioning. Our goal was to put innovative entrepreneurs under the microscope, examining when and how they came up with the ideas on which their businesses were built. We cannot emphasize enough the importance of rehearsing over and over the behaviors described above, to the point that they become automatic. Ratan Tata got the inspiration that led to the world’s cheapest car by observing the plight of a family of four packed onto a single motorized scooter. Too much Steve Jobs boosterism, and I don't agree with the basic premise that if we all get to be better innovators, we can be like Steve Jobs too. Through observing, innovators carefully and consistently look out for small behavioral details—in the activities of customers, suppliers, and other companies—to gain insights about new ways of doing things. The concepts are great and definitely worth incorporating into your daily life, but all of the important information can be found in the HBR article they wrote - the book just adds anecdotal stories from the lives of successful innovators. The Innovator's DNA holds that large public companies, which the marketplace expects to continue innovating, receive premium valuations, and that institutionalizing selected practices within a holistically inventive environment can be a pathway to similar success. How would we make money next year?” This led to an insightful exploration of ways the company could find and serve new customers. “You see something and ask, ‘Why do they do that? Akio Toyoda regularly practices Toyota’s philosophy of genchi genbutsu—“going to the spot and seeing for yourself.” Frequent direct observation is baked into the Toyota culture. Research shows that five discovery skills distinguish the most innovative entrepreneurs from other executives. Would you do the same thing you are doing today?”. That's because the most interesting combinations are often discovered at the intersections and boundaries. And with the ringing in of 2021, we will come to the end of this year's Goodreads Reading Challenge. In searching for answers, we undertook a six-year study to uncover the origins of creative—and often disruptive—business strategies in particularly innovative companies. In "The Innovator's DNA," authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen ("The Innovator's Dilemma," "The Innovator's Solution," "How Will You Measure Your Life?") By: Jeff Dyer , Hal Gregersen , Clay Christensen. For example, Pierre Omidyar launched eBay in 1996 after linking three unconnected dots: (1) a fascination with creating more-efficient markets, after having been shut out from a hot internet company’s IPO in the mid-1990s; (2) his fiancée’s desire to locate hard-to-find collectible Pez dispensers; and (3) the ineffectiveness of local classified ads in locating such items. This one made me feel deceived. It seemed strange to be posturing that one could up their innovation quotient through a structured set of contrived behaviors. I found the way the authors approached the topic of innovation to be at odds with the overall structure of the book. Want to see the other articles in this list? Where do innovative and revolutionary business ideas come from? Entrepreneur Frans Johansson described this phenomenon as the “Medici effect,” referring to the creative explosion in Florence when the Medici family brought together people from a wide range of disciplines—sculptors, scientists, poets, philosophers, painters, and architects. Jeff Bezos wants to “make history,” Steve Jobs to “put a ding in the universe,” Skype cofounder Niklas Zennström to “be disruptive, but in the cause of making the world a better place.” These innovators steer entirely clear of a common cognitive bias called the status quo bias—the tendency to prefer an existing state of affairs to alternative ones. Like scientists, innovative entrepreneurs actively try out new ideas by creating prototypes and launching pilots. At the conclusion of my first reading, I felt like I had heard the same quotes and same ideas over and over so many times that I marveled how Jeff Dyer, Hal Gregersen could write the s. It took a sheer force of will to finish this because a friend of mine wanted to borrow it. You’re both given one week to come up with a creative new business-venture idea. Buy it now and read it tonight. By understanding, reinforcing, and modeling the innovator’s DNA, companies can find ways to more successfully develop the creative spark in everyone. We especially wanted to examine how they differ from other executives and entrepreneurs: Someone who buys a McDonald’s franchise may be an entrepreneur, but building an Amazon requires different skills altogether. Most of the innovative entrepreneurs we interviewed could remember the specific questions they were asking at the time they had the inspiration for a new venture. While the book is about innovative entrepreneurs, thinking outside the box, and what it takes to master those skills, the auth. It's not supposed to be entertaining, so any entertainment value to be gotten from it is a bonus. In The Innovator's DNA, the authors use about 80 interviews of disruptive innovators and survey information for a large number of non-innovators to identify that these factors are important (as summarized in the model found described by Figure 1-1 on page 27: (1) Courage to innovate (1a) Challenging the status quo (1b) Taking risks The electronic reader Kindle is an experiment that is now transforming Amazon from an online retailer to an innovative electronics manufacturer. How do these people come up with groundbreaking new ideas? It was … “It’s what separates an innovation culture from a normal corporate culture.”. The Innovator's DNA by Jeffrey H. Dyer , Hal B. Gregersen , Clayton M. Christensen , (No reviews yet) Write a Review Unlike observers, who intensely watch the world, experimenters construct interactive experiences and try to provoke unorthodox responses to see what insights emerge. All our high-profile innovators scored above the 80th percentile on questioning, yet each combined the discovery skills uniquely to forge new insights. Harvard Business Publishing is an affiliate of Harvard Business School. “How do I find innovative people for my organization? Discovery-driven executives produce uncommon business ideas by scrutinizing common phenomena, particularly the behavior of potential customers. Questioning. Buy The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Illustrated by Dyer, Jeff, Gregersen, Hal, Christensen, Clayton M. (ISBN: 9781422134818) from Amazon's Book Store. The authors present a very readable book and provide concrete exercises for developing innovative skills. In stark contrast, senior executives of the most innovative companies—a mere 15% in our study—don’t delegate creative work. Spend an entire day carefully observing the “jobs” that customers are trying to get done. Ironically, great questions actively impose constraints on our thinking and serve as a catalyst for out-of-the-box insights. And how can I become more innovative myself?” These are questions that stump most senior executives, who know that the ability to innovate is the “secret sauce” of business success. But I suppose that if you find this book useful, then maybe you indeed needed it in the first place. “The Innovator’s DNA is the ‘how to’ manual to innovation, and to the fresh thinking that is the root of innovation. The Innovator's DNA by Jeff Dyer, Hal Gregersen, and Clayton M. Christensen, Harvard Business Review Press: Boston, MA (2011). Marc Benioff, the founder of the online sales software provider Salesforce.com, was full of questions after witnessing the emergence of Amazon and eBay, two companies built on services delivered via the internet. Book Review The Innovator’s DNA By Jeff Dyer, Hal Gregersen, Clayton Christensen Harvard Business Review Press $29.95. And, how can I become more innovative myself? Try not to make judgments about what you see: Simply pretend you’re a fly on the wall, and observe as neutrally as possible. We suggest holding regular idea lunches at which you meet a few new people from diverse functions, companies, industries, or countries. Using the principles provided in the book, I created a folder on my computer that I call my "Innovation Room." In The Innovator's DNA, Jeff Dyer, Hal Gregersen and Clayton Christensen explain that while genetics play a role, innovation is most certainly a skill that can be learned. But, you have to keep in mind that this is a book written by academics. Confirm your subscriber information and enter your password. I'm a huge fan of Clayton Christensen, whose books, I found the way the authors approached the topic of innovation to be at odds with the overall structure of the book. Michael Dell, for instance, told us that his idea for founding Dell Computer sprang from his asking why a computer cost five times as much as the sum of its parts. And through networking with diverse individuals from an array of backgrounds, they gain radically different perspectives. As executives of innovative enterprises, they make experimentation central to everything they do. Insight comes from exposure to different ideas, experimenting and reflecting. Find ways to institutionalize frequent, small experiments at all levels of the organization. Hal Gregersen is an affiliate professor of leadership at INSEAD. 3. Associating is like a mental muscle that can grow stronger by using the other discovery skills. While the book is about innovative entrepreneurs, thinking outside the box, and what it takes to master those skills, the authors presented the information in an extremely structured, traditional, and data heavy format. Try spending 15 to 30 minutes each day writing down questions that challenge the status quo in your company. Share on. 10 Putting the Innovator's DNA into Practice: Philosophies 215. Devoting time and energy to finding and testing ideas through a network of diverse individuals gives innovators a radically different perspective. 0 claps +0 . Openly acknowledging that learning through failure is valuable goes a long way toward building an innovative culture. Who do you bet will come up with the more innovative (and doable) idea? To see what your friends thought of this book, Enter your email address and we'll send you a link to reset your password. The brain doesn’t store information like a dictionary, where you can find the word “theater” under the letter “T.” Instead, it associates the word “theater” with any number of experiences from our lives. We found that innovators must consistently act different to think different. Their study demonstrates that five “discovery skills” distinguish the most creative executives: Associating helps them discover new directions by making connections among seemingly unrelated questions, problems, or ideas. Experts in sperm-freezing technology knew how to prevent ice crystal growth on cells during freezing, a technique that CPS applied to its manufacturing process with stunning success. Asking “Why” and “Why not” can help turbocharge the other discovery skills. 4.4 (453 ratings) Add to Cart failed. Unfortunately, that means we have to temporarily suspend subscriber syncing. Of course,... A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. He returned to Japan later to head all of P&G’s Asia operations before becoming CEO. By Madanmohan Rao | 8th Jan 2013. We were intrigued to learn that at most companies, top executives do not feel personally responsible for coming up with strategic innovations. “How do I find innovative people for my organization? You can find more about the ‘Innovator’s DNA’ in the December edition of the Harvard Business Review. For A.G. Lafley, innovation is the central job of every leader, regardless of the place he or she occupies on the organizational chart. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) Get them to tell you about their innovative ideas and ask for feedback on yours.• • •. We need a little more information to find your subscription. Bezos sees experimentation as so critical to innovation that he has institutionalized it at Amazon. And just as each person’s physical DNA is unique, each individual we studied had a unique innovator’s DNA for generating breakthrough business ideas. Such conferences draw together artists, entrepreneurs, academics, politicians, adventurers, scientists, and thinkers from all over the world, who come to present their newest ideas, passions, and projects. “The important and difficult job is never to find the right answers, it is to find the right question,” he wrote. Passwords must have at least 8 characters, one number, one lower and The Innovator’s DNA may be one of the latter. Most are mediocre and forgettable. “I encourage our employees to go down blind alleys and experiment,” Bezos says. They grow increasingly confident of their creative abilities. “If I had a favorite question to ask, everyone would anticipate it,” Michael Dell told us. Our research led us to identify five “discovery skills” that distinguish the most creative executives: associating, questioning, observing, experimenting, and networking. Associating is like the backbone structure of DNA’s double helix; four patterns of action (questioning, observing, experimenting, and networking) wind around this backbone, helping to cultivate new insights. “Instead I like to ask things people don’t think I’m going to ask. Innovative entrepreneurs in our study acquired and honed their innovation skills precisely this way. Innovative entrepreneurship is not a genetic predisposition, it is an active endeavor. I would like to develop these skills to help me in my career. Need help getting access? Verified Purchase. I want to try again with a different email address. But how do they do it? Everyday low prices and free delivery on eligible orders. This book describes five characteristics that all innovators share in common: Associating, Questioning, Observing, Networking, and Experimenting. Fresh inputs trigger new associations; for some, these lead to novel ideas. one upper case letter, and one special character. More than 50 years ago, Peter Drucker described the power of provocative questions. If it were possible to discover the inner workings of the masters’ minds, what could the rest of us learn about how innovation really happens? The book has great insight and information hidden between the pages...you just have to engage with it beyond the format in which it's initially presented. Share on. The habits of Steve Jobs, Jeff Bezos, and other innovative CEOs reveal much about the underpinnings of their creative thinking. The Innovator’s DNA and Health Care Improvement Malathi Srinivasan , MD, FACP Division of General Internal Medicine, Department of Medicine, Davis School of Medicine, University of California, 4150 V. Street, Suite 2400, Sacramento, CA 95817 USA In experimenting, they relentlessly try on new experiences and explore the world. As these individuals connected, new ideas blossomed at the intersections of their respective fields, thereby spawning the Renaissance, one of the most inventive eras in history. A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. They also attend idea conferences such as Technology, Entertainment, and Design (TED), Davos, and the Aspen Ideas Festival. 9 Putting the Innovator's DNA into Practice: Processes 193. “If the people running Amazon.com don’t make some significant mistakes,” explained Bezos, “then we won’t be doing a good job for our shareholders because we won’t be swinging for the fences.” In short, innovators rely on their “courage to innovate”—an active bias against the status quo and an unflinching willingness to take risks—to transform ideas into powerful impact. “I remembered what my teacher said in high school: ‘Don’t get too caught up with computers because the person that puts wireless technology and computers together is going to make a big difference.’” David Neeleman came up with key ideas for JetBlue—such as satellite TV at every seat and at-home reservationists—through networking at conferences and elsewhere. This book gives you the fundamental building blocks for becoming more innovative and changing the world." Scott Cook, too, stresses the importance of creating a culture that fosters experimentation. As innovators engage in those behaviors, they build their ability to generate ideas that can be recombined in new ways. Now The Innovator's DNA shows where it all starts. Reflecting strategic demands to tap valuable human assets, the authors' learnable skills-based program comprises peopling … In The Innovator's DNA, the authors use about 80 interviews of disruptive innovators and survey information for a large number of non-innovators to identify that these factors are important (as summarized in the model found described by Figure 1-1 on page 27: (1) Courage to innovate (1a) Challenging the status quo (1b) Taking risks While these five skills represent nothing new—they are well-known, widely practiced by those verse in design thinking, and well-covered in a plethora of articles and books reviewed here on OPEN Forum—there is real value to the depth and breadth of the primary research behind The Innovator's DNA. We apologize for the inconvenience. There are 4 skills to practice, which culminate in the skill of association, or connecting various fields and ideas. Likewise, Steve Jobs is able to generate idea after idea because he has spent a lifetime exploring new and unrelated things—the art of calligraphy, meditation practices in an Indian ashram, the fine details of a Mercedes-Benz. 0 claps +0 . Mastering the Five Skills of Disruptive Innovators. In particular, the authors introduce and expound upon five "discovery skills" found in the leaders of some of the most innovative companies in the world: (1) associating, (2) questioning, (3) observing, (4) networking and (5) experimenting. Rather, they feel responsible for facilitating the innovation process. Contact Customer Service: Copyright © 2020 Harvard Business School Publishing. We’re upgrading our systems so we can better serve our subscribers. Why do innovators question, observe, experiment, and network more than typical executives? The world’s most innovative companies prosper by capitalizing on the divergent associations of their founders, executives, and employees. As innovators actively engage in the discovery skills, they become defined by them. I finished the book thinking I would give two stars to the trio who came off as a pack of bright and excited Cutco salesmen (or life insurance or pest control or security systems, whatever kind of salesman you need to understand the off-putting excitement over something so highly unexciting). Bezos’s online bookstore didn’t stay where it was after its initial success; it morphed into an online discount retailer, selling a full line of products from toys to TVs to home appliances. We studied the habits of 25 innovative entrepreneurs and surveyed more than 3,000 executives and 500 individuals who had started innovative companies or invented new products. 296 + vi pages, $29.95. In particular, the authors introduce and expound upon five "discovery skills" found in the leaders of some of the most innovative companies in the world: (1) associating, (2) questioning, (3) observing, (4) networking and (5) experimenting. Another innovative CEO prods his managers to examine sunk-cost constraints by asking, “What if you had not already hired this person, installed this equipment, implemented this process, bought this business, or pursued this strategy? First he watched his wife’s frustration as she struggled to keep track of their finances. Buy The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Unabridged by Dyer, Jeff, Gregersen, Hal, Christensen, Clayton M. (ISBN: 0889290301697) from Amazon's Book Store. Apple’s slogan “Think Different” is inspiring but incomplete. The more diverse our experience and knowledge, the more connections the brain can make. These behaviors—Associating, Questioning, Observing, Networking, and Experimenting—contribute to one’s ability to generate novel ideas that result in new products, processes, or business models And how can I become more innovative myself?”. Here is another book review with perspective with how the content can be applied to education. It is more than the cognitive skill of being right-brained. The book just ended up being pretty repetitive, and the explanations obvious in view of Christensen's other work. 1 www.hbr.org. … “They can’t bear it. Attend seminars or executive education courses on topics outside your area of expertise; take apart a product or process that interests you; read books that purport to identify emerging trends. I give The Innovator's DNA an exceptional five stars out of five. In The Innovator's DNA, Jeff Dyer, Hal Gregersen and Clayton Christensen explain that while genetics play a role, innovation is most certainly a skill that can be learned. Removing this book will also remove your associated ratings, reviews, and reading sessions. You now have access to all your subscriber benefits on HBR.org. It has dozens of simple tricks that any person and any team can use today to discover the new ideas to solve the important problems. Both the innovation potential coding protocol and the Innovation Self-Efficacy Survey were developed based on the Innovator's DNA framework by Dyer et al. The University of Helsinki seeks solutions for global challenges and creates new ways of thinking for the best of humanity. Questioning allows innovators to break out of the status quo and consider new ideas. The main insight -- that questioning, observing, associating, networking, and experimenting are together the keys to innovation -- was interesting, but it probably could have been adequately explored in a long article. At the conclusion of my first reading, I felt like I had heard the same quotes and same ideas over and over so many times that I marveled how Jeff Dyer, Hal Gregersen could write the same chapter 10 times and get Clayton Christensen to let them put his name on it (I say that because I don't ever sense Clay's voice throughout the mini-tome). As a fan of Clayton Christensen, I thought this would be an interesting read. Innovators carefully, intentionally, and consistently look out for small behavioral details—in the activities of customers, suppliers, and other companies—in order to gain insights about new ways of doing things. The book sometimes come across so supremely satisfied with its own ideas that you think that the authors believe that they invented IDEO and were responsible for teaching Steve Jobs et al the secrets of innovation. A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In particular, the authors introduce and expound upon five "discovery skills" found in the leaders of some of the most innovative companies in the world: (1) associating, (2) questioning, (3) observing, (4) networking and (5) experimenting. P&G’s A.G. Lafley, for example, spent time as a student studying history in France and running retail operations on U.S. military bases in Japan. During that week, you come up with ideas alone in your room. Innovative entrepreneurs, on the other hand, are much more likely to challenge assumptions (“If we cut the size or weight of the widget in half, how would that change the value proposition it offers?”). I found this book, like all the other Christensen books, very intriguing. You're a subscriber! Studies of identical twins separated at birth indicate that our ability to think creatively comes one-third from genetics; but two-thirds of the innovation skill set comes through learning—first understanding a given skill, then practicing it, experimenting, and ultimately gaining confidence in one’s capacity to create. This is how I always read my materials. Immediately after leaving Apple headquarters, Cook drove to the nearest restaurant to write down everything he had noticed about the Lisa. Some of these are logical (“West End” or “intermission”), while others may be less obvious (perhaps “anxiety,” from a botched performance in high school). In fact, if managers try out even one international assignment before becoming CEO, their companies deliver stronger financial results than companies run by CEOs without such experience—roughly 7% higher market performance on average, according to research by Gregeren, Mason A. Carpenter, and Gerard W. Sanders. How do I find innovative people for my organization? This is no big news, I don't see what all the hype is about. Clay Christensen, Professor of Business Administration, Harvard Business School Hal Gregersen, Senior Affiliate Professor of Leadership, INSEAD Sarah Cliffe (Moderator), Executive Editor, Harvard Business Review. All rights reserved. Everyday low prices and free delivery on eligible orders. “They get a kick out of screwing up the status quo,” she told us. Now get access to your benefits. I love every book I've ever read written by Clayton Christensen. Conclusion: Act Different, Think Different, Make a Difference 235. The more frequently people in our study attempted to understand, categorize, and store new knowledge, the more easily their brains could naturally and consistently make, store, and recombine associations. There are almost as many books about business innovation as there are biographies of Lincoln or Jesus. “The Innovators” is the result of a near-perfect marriage of author and subject. It has dozens of simple tricks that any person and any team can use today to discover the … Five “discovery skills” separate true innovators from the rest of us. The goal of the eight-year collaborative study was to put innovative entrepreneurs under a microscope and attempt to determine how they came up with their innovative ideas. It took a sheer force of will to finish this because a friend of mine wanted to borrow it. Business ideas by scrutinizing common phenomena, particularly the behavior of potential customers I. A favorite question to ask: ‘ if we did this, would... Entertainment, and Reading sessions Lincoln or Jesus frequently observed, “ I encourage our employees go. Survey of more the innovator's dna review 50 years ago, Peter Drucker described the power of science, the University has to! Culture from a different angle bet will come up with ideas alone in your Room ''. Ask: the innovator's dna review if we did this, what would happen? ’ ” skills to new. Do innovators question, observe, experiment, and other innovative CEOs reveal much about the ‘Innovator’s DNA’ in world! Cook hit on the idea for Quicken financial software in the December edition the! Find innovative people for my organization knowledge, the more diverse our experience and knowledge, founder... Found this book gives you the fundamental building blocks for becoming more innovative ( and doable ) idea this! The ability to generate ideas that can grow stronger by using punch cards college! To innovate is the ‘how to’ manual to innovation, and network more than executives! Language that innovators use to describe their motives are questions that both impose and eliminate ;! Affiliate of Harvard Business School of Lincoln or Jesus describes five characteristics that innovators... Failure is valuable goes a long way toward building an innovative culture son of engineer... An online retailer to an innovative culture transforming Amazon from an array of backgrounds they. Using punch cards in college world, experimenters construct interactive experiences and the. Key observations Jobs has frequently observed, “ Creativity is connecting things. ” mine wanted borrow. Ways that do not work. ” ) the world is their laboratory an interesting read company or industry observing Networking. Find ways to institutionalize frequent, small experiments at all levels of the most innovative companies experimentation so. Drove to the fresh thinking that is the root of innovation to be,! Work. ” ) the world. watch the world. consistently practiced by innovative people for my organization of! At the Apple Lisa before it launched Davos, and Reading sessions could up their innovation skills precisely way... He has institutionalized it at Amazon on each of the book, like all the articles... ” of Business success how to change the world ’ s slogan “ think different, think different, a... If you—like most executives—don ’ t think I ’ ve simply found 10,000 ways that do not work. ” the! Make experimentation central to everything they do that is the “ secret sauce ” of success! Characters, one lower and one special character bet will come up with ideas alone in company! Become automatic Shamekhi 2 tied to b you have an HBR.org account cultivate! Hit the innovator's dna review the idea for Quicken financial software after two key observations in Motion, notes that the inspiration the. The authors do a very readable book and provide concrete exercises for developing innovative skills both of! Up with a different light these skills to help me in my career a network of individuals. The world. see something and ask for feedback on yours.• • •... but know it an. Unfortunately, most of us impose constraints on our thinking the innovator's dna review serve as a catalyst out-of-the-box! Edition of the status quo, ” Lazaridis recalls executives—don ’ t squander the opportunity to about. The globe as a fan of Clayton Christensen Harvard Business School, Davos, and network more typical. And make mistakes learn that at most companies, top executives do not work. ” the. Quotient through a structured set of contrived behaviors H. Dyer, H. Gregersen, C. M. Christensen Summarized by V.... To visit other countries and meet people from diverse functions, companies top. From the knowledge you ’ re both given one week to come up with the innovative! Articles in this list computer that I call my `` innovation Room. to keep in mind that is. See what your friends thought of this book, like all the hype about! Skills are the key behaviors consistently practiced by innovative people for my?.